H&M confirm rumors of new retail store

H&M have confirmed rumors that they are opening a new retail chain  - but not for a while yet - before anyone gets excited!

The store will be modelled on COS as a slightly higher then H&M price and hopefully the clothes will be better made too. Just sayin'....

“We have many different projects in progress and already next year we will be launching a completely new store chain. Like COS, which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group. We have great faith in this new brand and we see considerable potential for further initiatives.”

Hurrah!

The stores look set to go in 2013